APRIL 2005
WITH NEW ENGINEERED SUBSTRATE, AET CHARGES INTO DECORATIVE SURFACE MARKET
New Castle, Delaware: Applied Extrusion Technologies (AET) is introducing SynDECOR™, an application-engineered substrate for decorative surfaces. In laminations to lauan plywood, MDF board, particleboard, gypsum, and similar materials, SynDECOR delivers outstanding performance, superior to that of plasticized vinyl and coated paper in many critical area of performance.
According to Ron Rodeck, AET Business Director, SynDECOR delivers significant competitive advantages when used in applications including wall coverings, cabinet liners, ceiling panels, furnishings, point-of-purchase displays and more.
Additionally, Rodeck says, SynDECOR is a "greener" alternative to other substrates. SynDECOR does not contribute to indoor air pollution, and may offer improved indoor air quality due to its barrier properties. Additionally, SynDECOR features a clean product lifecycle from its manufacture through use and eventual disposal.
SynDECOR offers reliable dimensional stability. It eliminates issues of creep, or shrinking that compromise the long-term appearance of plasticized vinyl surfaces. SynDECOR is designed with high opacity to hide substrate discolorations. Since SynDECOR does not require plasticizers; it also delivers long-term color stability.
SynDECOR delivers exceptional adhesion to panels with cost-effective, industry, accepted adhesives. It is specifically engineered to deliver "fiber tear" bonds and, in some cases, eliminates the need for more expensive adhesive options.
SynDECOR offers extraordinary durability with a tough surface that resists scratching, scuffing and staining. Because SynDECOR has consistent gauge and gloss with low extensibility; printers are able to more closely replicate intricate woodgrain and detailed wall covering patterns. In addition to superior print registration, SynDECOR is processor-friendly, offering better roll conformity and tighter color consistency than the conventional substrates, Ben Tuttle, AET Market Manager says.
"Complementing SynDECOR's many compelling performance and environmental advantages, is the support provided by AET's extraordinary technical team. We have experienced Technical Service and Product Development resources and a 40-year tradition of working closely with customer partners to bring winning products to market. Together we turn them into top performers and keep them ahead of the competition," Tuttle said.
About AET Films
Applied Extrusion Technologies, Inc. offers application-engineered technologies for films used in multiple applications such as graphic media, labeling, flexible packaging, over-wrap, industrial, and holographic promotions. Films, made by AET, are easily converted or used in laminated structures offering industrial and consumer goods manufacturers superior printability, outstanding gloss, high-speed converting, durability and enhanced protection from moisture. These critical attributes are key elements of our ability to provide solutions for numerous converters in the highly competitive industrial and consumer products marketplaces. Producing approximately 55 billion square feet of film annually, AET takes pride in being the leading technology developer and largest producer of highly specialized films in North America.
SynDECOR is a registered trademark of AET Films.
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For more information contact:
William F. Swain, Marketing Manager
AET Films
Phone: 302-326-5731
Email: wswain@aetinc.com
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